THE RESSURECTION OF RURAL INDIA

With the recent boom, the start-up culture has been the center of the economy for quite a while now. Excellent Indian rural artisans working with beautifully hand crafted products have been ignored to a great extent recently. In India, where the rural population sums up to nearly 70% of the total, this neglect is a major issue for concern.

The traditional Indian village economy has been self-sufficient and self-providing for centuries. India has always been a country which has derived and met its needs largely from nature in the purest form. And while it is important to focus on the development of the urban, modern India, we at RURAL HUES feel that the improvement of rural India plays an equally pivotal role on the path towards becoming a thriving nation.

Textiles is one of the major pillars supporting the humongous structure of the rural economy. The weavers and spinners of ethnic India are no less than Picassos and van Goghs when it comes to creating magic on fabric. And even with such brilliance reflecting from their work, these artisans have been overshadowed by the fast fashion producers. Rural Hues believes that given adequate opportunities, these rural artists can paint a magnificent picture on the canvas of the global fashion scene.

We believe that the land that is the rural economy is as fertile and potent as anything can be. The time is just right to sow the seeds. And once it’s done, an exponential growth in prosperity is sure to follow. The Government of India is also working to give these artisans a considerable opportunity to shine on the horizon of global fashion. We at Rural Hues, completely back the Government of India and are willing to contribute in any way possible to ensure that these artisans get their fair share.